Successful growth of any manufacturing company requires development and implementation of new technologies and expanding the product lines. It's especially important for manufacturers of drilling equipment because oil and gas reserves have been depleted in almost every production region so there is significant growth in number of technologies and methods for oil recovery.  The range of equipment and tools used in the oil and gas service industry is also expanding each year. When the market is active one of the main elements of successful development for companies in this industry is to balance resources dedicated to production and development of new products. In our group, it's evaluated at a formal meeting at least once a year. During this meeting we discuss what new developments we have seen or what modifications we should make to our equipment. This practice allows us to innovate even when most of the resources are going toward production. The main goal of these meetings is to ensure that we continue to move forward by developing and implementing new and improved designs of our product lines.